The Diffusion of Innovation is a theory of how communication spreads. A small number of people adapt to new inventions of communication and these early adopters are one of the elements that can make or break these new platforms. With more users, there will be more chance of success. One of the more recent and successful innovations for online communications is Snapchat.
Snapchat has spread rapidly throughout the world within the first few years of its debut. With a bit of a slow start, the early adopters were the ones who really made it take off. While Snapchat is a source of communication, you need other users to talk to. This is another way in how Snapchat thought ahead. With the need for other users, these early adopters would send invitations to their friends to join. They all talk amongst themselves making the number of users increase dramatically. As more and more users join, the early majority of users hit the tipping point. The tipping point is when the majority of the users have already joined and the only people left to joiner the late adopters and the laggards. For Snapchat, these people tend to be kids who have turned the age where they can get the app for themselves and start using it (or parents who have been introduced to it by their kids-the early adopters).
The downsides of this technology, Snapchat, can vary from person to person. The most common downside of Snapchat is normally time consumption. People will spend more time than needed on this app and they will keep going back to it because there is always stuff to do on it. You are drawn in by not only talking to your friends but also watching what they are doing with their lives through their stories. While this helps to keep the app alive and very popular it has changed the way people have chosen to communicate with other people and maybe even distracted them from the world around them. 
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